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Simply preparing businesses to thrive.
The Challenge:
How do we create a simple and minimalist brand that still feels approachable and supportive?
The Thrive Company is a small, personalized business consulting company dedicated to bringing clarity and confidence to their clients in a supportive manner, empowering them in finance and strategy. The project involved creating a full brand identity and designing a website that reflects the company's values. The branding needed to convey an earthy, natural look while maintaining a professional appearance, with plant iconography to represent growth.
objectives
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Develop a cohesive brand identity that reflects The Thrive Company's mission and values.
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Design a professional, user-friendly website that conveys the company’s services and ethos.
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Incorporate plant iconography to symbolize growth and create an earthy, natural look.
deliverables
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Logo Design
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Color Palette
Brand Identity
Web Design
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Wireframe
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Wordpress Website
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User Interface (UI) Elements
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Content Structure
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Business Cards
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Letterhead
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Brochures
project phases
Conduct interviews with the company owner and some small business owners that fall in their client demographic.
Analyze competitors in the accounting industry to identify design trends and opportunities.
Create initial brand proposals that incorporate a natural and professional look.
Develop mockups of the website and marketing materials, iterating on designs based on feedback.
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